debut of cleansing oil
while working as a make-up artist in Hollywood in the late 1950's, Shu Uemura discovered Unmask, an oil-based cleanser used by film stars and make-up artists on set. applying heavy stage make-up multiple times daily, actresses often developed sensitive skin from harsh make-up removers. Uemura saw the cleansing oil removed make-up gently, yet effectively, while maintaining the skinӳ natural levels of moisture.
in 1967, Uemura made history by introducing the first oil-based cleanser to Japan. his extensive network of make-up artists and beauty professionals quickly responded to the cleansing oil creating a sensational demand for the product. the cleansing oilӳ exceptional reputation and gentle effectiveness quickly convinced the public of its skincare benefits and is now a symbolic product of the shu uemura brand.
