advanced bio-science whitening based on intelligence of nature
each skin cell is "purely bright" when it's just "born"
inspired by bright secret of the new cells, with over 40 years of extensive research and expertise on Asian women's skin, shu uemura research center in Tokyo has developed a brand new whitening approach focused on mitochondria, the energy factory of the skin, and combined it with powerful whitening actives for healthy, plumped, illuminating skin.
formulated with the 1st Mito-White Complex and Whitening Actives, whitefficient*1 is designed not only to limit*2 melanin production and transfer, but also to help boost*2 the creation of the brighter newborn skin cells by improving*2 the metabolism of epidermal cells and protecting*1 mitochondria against oxidative stress caused by UV for visibly illuminating skin in 7 days and less visible spots in 4 weeks*3.
*1 in vitro tests
*2 intense whitening essence
*3 consumer test on 50 Asian women, using the product twice a day for 8 weeks
*4 instrumental evaluation for melanin content. consumer test on 50 Asian women using the product twice a day for 8 weeks